Fendi Frenesia
A collaboration with Fendi and Maison Francis Kurkdjian.
Designed by Silvia Venturini Fendi in 1997 and instantly elevated to icon status, the Fendi Baguette Bag continues its style evolution, this time, through a multi-sensory experience. Crafted from the finest Cuoio Romano leather and scented with the FendiFrenesia fragrance, using a signature technique developed by Maison Francis Kurkdjian, the FendiFrenesia Baguette is revisited through the idea of synesthesia.
In addition to be perfumed, the bag also presents the visual imprint of it's fragrance. Discovering the reaction between liquid fragrances and photographic paper, I came to develop a process to capture the image of fragrances. In a photo laboratory, drops of the FendiFrenesia fragrance is applied on photographic paper. Once the fragrance has dried, the paper is exposed to light. The final step consist of developing the clichés, and allowing the perfume to appear.
The image of the fragrance is revealed.
Printed on the leather, the abstract and poetic photography reveals the imprint of the FendiFrenesia fragrance. A unique mark based on its chemical composition.
The scented bags (limited edition of 10 men’s and 10 women’s) were exclusively available during Art Basel at the Fendi Miami boutique from December 4 to 8, 2019.
— Exhibited at Fendi boutique during Art Basel Miami, 2019